Campaign Specialist

Responsibilities

• Create, measure, optimize and support integrated marketing campaigns to acquire and retain customers and reach results-oriented KPIs
• Deliver regular reports of campaign results and maintain regular measurement of the ROI of campaigns
• Write, edit and proofread copy for promotional materials within marketing campaigns
• Collect and use data to inform future campaign planning and execution
• Manage operational aspects of the campaign workflow including timelines, asset development, budget tracking and cross-department collaboration
• Collaborate with Sales teams to ensure that campaigns are effectively delivering the right leads to support their strategy
• Support the sales team by creating collateral, landing pages, webinars, emails, and assorted materials to attract and convert leads
• Determine business development opportunities and execute lead generation campaigns to attract qualified leads
• Support online & offline marketing logistics for conferences and events, including planning, collateral, presentations, event management, promotional materials, and post-event follow-up
• Communicate progress updates and help troubleshoot potential issues to stakeholders

Requirements

• 3+ years of direct work experience in campaign management, ideally in relevant financial services industries
• Strong marketing campaign ideation and design capabilities
• Experience of email, marketing automation, and CRM tools, as well as web analytics platforms such as Google Analytics
• Ideally, knowledge of institutional investment (buy-side or sell-side), prime brokerage, or digital assets/cryptocurrencies

Personal Attributes

• A high degree of integrity, professionalism, and capacity to excel in a cohesive team environment
• Excels at analysis, problem solving and strategic alignment
• Strong interpersonal skills, including written and oral communications skills
• Ability to communicate effectively to all levels of the organization, including senior management

Benefits

• Comprehensive health, vision, dental and FSA benefits
• Flexible time off