CRM Analyst

What Eleanor provides to the client is all about testing, learning, sharing best practices and building capabilities. The role she is currently recruiting is back-office – supporting her in building presentations, workshops and best practice guidelines. She is, therefore, looking for a CRM Analyst with a background in digital marketing or CRM.

If you are familiar with digital marketing KPIs & customer targeting, able to evaluate campaigns and help identify best practices, this might be your dream role! There will be lots of learning opportunities as you and Eleanor will be collating campaign results and testing different activations around the world.

More specifically, within this role you will:

Take existing presentations and reports, watch videos of conversations, and prepare questions for clarity
Compile best practices from within the client companies and document them in a consistent and easy to navigate the way
Research best practices from the industry and compile/present insights
Create training materials to improve CRM leaders (e.g. how to drive appointments using SMS, how to improve email open rates, converting leads into customers etc)
Prepare content for a community of 70+ CRM leaders of differing experience levels, brainstorm different ways to encourage their participation and enhance their learning
Support Eleanor in preparing Customer Relationship Marketing workshops both face to face and online
Write up recommendations and conclusions from testing; lots of enhanced use cases will be testing new technology or new customer engagement strategies
In your first few weeks in this role, you will:

→ have an opportunity to read up on all the materials Eleanor already has on best practices

→ visit a local optical store to get a personal experience of what it’s like to be an optical customer

→have lots of chats with Eleanor to learn about the business and to help you build an understanding that will translate into an ability to recognise the best of the content

→watch videos of conversations relating to the campaigns and best practices already in-house.

→begin to translate those calls and locally produced content into a global best practice summary

In summary, you would be Eleanor’s right hand!

To excel in this role, you need to have:

3 years experience in B2C digital marketing, email marketing, online advertising or PPC, with an understanding of:
→ Digital / CRM customer journeys, automation and campaign triggers

→ Campaign optimisation and reporting

→ Data, targeting, testing and reporting

Excellent English skills and confidence to build lots of presentations
Good research skills & the ability to find nuggets of valuable insight in a mountain of information
A self-starter attitude and ability to quickly learn new things
Eagerness to take ownership of tasks and come up with ideas
Enthusiasm to work one-on-one with an experienced thinker, with a sandbox full of extensive customer data and cutting-edge tools
Brownie points for:

Knowledge of/ background in data and how it’s used for targeting and reporting
Experience with Salesforce Marketing Cloud
Experience in corporate environments/working with corporate clients

What’s in it for you?

Competitive salary $20* per hour
Part-time role starting at 40 hours per month (~10 hours per week) starting with a 2-3 hours per week overlap with 9am to 3pm GMT
Regular salary reviews based on value delivered
Huge amount of flexibility as part of working remotely
In-depth 1-on-1 mentoring from an expert with many years of experience
Exposure to and experience with big corporate clients, what they look for and appreciate