CRM Analyst

The role she is currently recruiting is back-office – supporting her in building presentations, workshops and best practice guidelines. She is, therefore, looking for a CRM Analyst with a background in digital marketing or CRM.

If you are familiar with digital marketing KPIs & customer targeting, able to evaluate campaigns and help identify best practices, this might be your dream role! There will be lots of learning opportunities as you and Eleanor will be collating campaign results and testing different activations around the world.

More specifically, within this role you will:

• Take existing presentations and reports, watch videos of conversations, and prepare questions for clarity
• Compile best practices from within the client companies and document them in a consistent and easy to navigate the way
• Research best practices from the industry and compile/present insights
• Create training materials to improve CRM leaders (e.g. how to drive appointments using SMS, how to improve email open rates, converting leads into customers etc)
• Prepare content for a community of 70+ CRM leaders of differing experience levels, brainstorm different ways to encourage their participation and enhance their learning
• Support Eleanor in preparing Customer Relationship Marketing workshops both face to face and online
• Write up recommendations and conclusions from testing; lots of enhanced use cases will be testing new technology or new customer engagement strategies

In your first few weeks in this role, you will:

→ have an opportunity to read up on all the materials Eleanor already has on best practices

→ visit a local optical store to get a personal experience of what it’s like to be an optical customer

→have lots of chats with Eleanor to learn about the business and to help you build an understanding that will translate into an ability to recognise the best of the content

→watch videos of conversations relating to the campaigns and best practices already in-house.

→begin to translate those calls and locally produced content into a global best practice summary

In summary, you would be Eleanor’s right hand!

To excel in this role, you need to have:

• 3 years experience in B2C in direct to consumer communications using customer data, CRM channels like SMS, Email, Direct Mail letters, etc. Experience with Digital Marketing that is also useful includes:

→ Digital / CRM customer journeys, automation and campaign triggers

→ Campaign optimisation and reporting

→ Data, targeting, testing and reporting

→ Consulting, presentation building, training

• Excellent English skills
• Confidence to build lots of presentations - ability to clearly visualise information in corporate presentations
• Good research skills & the ability to find nuggets of valuable insight in a mountain of information
• A self-starter attitude and ability to quickly learn new things
• Eagerness to take ownership of tasks and come up with ideas
• Enthusiasm to work one-on-one with an experienced thinker, with a sandbox full of extensive customer data and cutting-edge tools

Brownie points for:

• Knowledge of/ background in data and how it’s used for targeting and reporting
• Experience with Salesforce Marketing Cloud
• Experience in corporate environments/working with corporate clients

What’s in it for you?

• Competitive salary $2400* per month
• Full-time role (~35h - 40h per week) starting with a 2-3 hours per week overlap with 9am to 3pm GMT
• Regular salary reviews based on value delivered
• Huge amount of flexibility as part of working remotely
• In-depth 1-on-1 mentoring from an expert with many years of experience
• Exposure to and experience with big corporate clients, what they look for and appreciate

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.