Digital Marketing Ops Manager

Our client is currently looking for a Digital Marketing Operations Manager to join their team.

In this role, you will:

• Analyze the functionality of marketing tools and identify areas for enhancement and optimization to improve the overall performance of existing campaigns
• Stay abreast of industry trends and best practices in digital marketing to create and execute new strategies - many of these will fail but the few that succeed will be copied by dozens of our clients and prove your strategy a winner!
• Test AI tools to identify and upgrade existing processes, with a specific focus on enhancing marketing efforts for dental clients.
• Collaborate with the team to close the gap between Marketing & Sales by integrating platforms such as Zapier, Google Ads, WhatConverts, Facebook/Instagram Ads, GoHighLevel, and other marketing and sales tools.
• Develop comprehensive data reports that effectively communicate campaign results to both internal and external stakeholders.
• Evaluate and streamline processes to improve efficiency and productivity across marketing operations.
• Collaborate with cross-functional teams to develop and execute effective marketing campaigns.
• Provide training and support to team members on tools, systems, and industry-specific knowledge.

The training will cover various aspects, including dentistry and marketing for dentists, as well as specific platforms such as Google Ads, Facebook, and Whatconverts. Additionally, you will receive training on the company’s task management software, Wrike, and other relevant tools. The training process will typically span around one to two weeks, allowing you to gain a deeper understanding of the workflows and processes, although you will be expected to have some previous knowledge.

You will report directly to the CEO David Herman and collaborate closely with all teams across the company. This is a full-time role that requires a minimum overlap of working hours between 11 AM to 3 PM EST, and additional overlapping hours beyond this timeframe are preferred.

Requirements

To excel in this role, you need to have:

• A deep curiosity about how people make decisions and what can affect those decisions
• A full understanding of all the marketing basics: targeting, positioning and the power of stories
• 5+ years of experience in Google Ads and Facebook Ads
• Proficiency in Marketing Technology (5 years+ preferred, but not necessary)
• Familiarity with AI tools (experience with any AI tools is acceptable)
• Strong knowledge of WordPress and Zapier
• Effective communication and coordination skills to meet the diverse technological needs of the organization

Brownie points for candidates with experience in GoHighLevel (CRM sales tool) or WhatConverts (lead tracking platform).

The ideal candidate for this role is someone with a strong work ethic and a deep sense of commitment to the company's goals. You should possess a proactive and solution-oriented mindset, capable of tackling challenges without becoming frustrated by the team's potential knowledge gaps. You should bring a fresh perspective and innovative thinking to the table, coupled with a strong sense of determination to see your ideas come to life!

Benefits

What’s in it for you?

• $3000 - $4200 per month*
• Full-time & fully remote

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.