Head of Growth (Marketing department) to a European cryptocurrency company
Task details
- Digital Marketing
- Market Research
- Marketing Strategy
Job description and responsibilities:
- Together with the CMO - Set marketing goals and objectives; plan, implement and manage marketing strategy
- Contribute to the overall growth of the company
- Review and manage content marketing strategy
- Keep the marketing budget in check
- Track KPIs regularly and present reports
- Work with development and customer success teams
- Use data and reports to make evidence-based decisions
- Analyze company's marketing strategy and suggest improvements
- Stay up to date with the latest technology
- Stay up to date with the latest best practices
- Attend marketing conferences and educational programs
- Design, plan and execute effective marketing campaigns-
- Reporting to the company’s CMO.
- Full-time position
Job qualifications and requirements:
- 5+ years experience in FinTech marketing (Retail Digital Banking, Crypto, Blockchain, FX, Online trading with financial assets)
- Data analysis and Strategic thinking: analytical thinking skills, In-depth knowledge of big data analysis
- Hands-on experience with CRM and tools like Mixpanel, Google Analytics, Intercom, Adjust, Appsflyer, Jira
- Excellent organizational and time management skills
- Good communication and interpersonal skills
- Excellent presentation skills
- Native or fluent English plus at least one more language: French, Russian, German preferable.
Working conditions:
- Office / hybrid / remote work
- full time
- Possible relocation
- Compensation - discussed individually
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