Marketing Manager

GameFi is an independent game developer that unites world-class professionals in their eagerness to change the world of gaming and finance through decentralization and blockchain.

Please see our current game, The Crypto Prophecies, which is a decentralized peer-to-peer price predicting game with NFT characters and magic spells.

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound channels.

Marketing Manager Job Duties

Marketing manager responsibilities include tracking and analyzing the performance of campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our game's brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain strong and consistent game brands through a wide range of online and offline marketing channels. This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the company.

Responsibilities

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

Deploy successful marketing campaigns and own their implementation from ideation to execution

Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.

Produce valuable and engaging content for our website and blog that attracts and converts our target groups

Build strategic relationships and partner with key industry players, agencies, and vendors

Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

Oversee and approve marketing material, from website banners to hard copy brochures and case studies

Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

Demonstrable experience in marketing together with the potential and attitude required to learn

Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Experience in setting up and optimizing campaigns on Google, Facebook, Twitter, and other social media platforms

Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets

A sense of aesthetics and a love for great copy and witty communication

Up-to-date with the latest trends and best practices in online marketing and measurement

BSc/MSc degree in Marketing or related field

Desirable Experience

Blockchain, blockchain gaming

Gaming, Gambling, or trading game experience

Knowledge of trading cryptocurrency or forex

Knowledge of NFTs and NFT marketplaces

Working within a decentralized global team

Benefits

Competitive salary

Remote working

Bonus scheme

Apply now