Senior Media Buyer

Paleovalley is aiming to increase its total paid media spend over the next year and that is why they need your expertise to get them there. They value specialisation over generalisation, so whether you're a whizz at Google Ads, Youtube Advertising, or Native platforms, your skills will find a welcome home at Paleovalley.

Your key responsibilities will include:

1️⃣ Devoting your media buying expertise solely to Paleovalley – Paleovalley needs your undivided attention to reach the targets.
2️⃣ Excelling in running paid media on Google/Youtube/Native platforms - your specialisation will guide Paleovalley’s success.
3️⃣ Demonstrating a strong sense of accountability in meeting your KPIs - Paleovalley wants self-starters who are ready to own their role.

More specifically, in this role, you will use your expertise to:

Initiate, optimise, and scale paid media campaigns via Google Ads and Meta Ads Manager, taking control of both campaign and budget management.
Actively cooperate with a talented team of copywriters and designers to enhance campaign performance.
Conduct routine tracking and analytical reviews of campaign performances, utilising A/B testing for creative elements to boost engagement and conversion rates.
Scrutinise new content submissions (such as landing page copy and video edits), suggesting modifications if required prior to live testing.
Deliver comprehensive reports on campaign results on a weekly and monthly basis to the Head of Customer Acquisition utilising standardised templates.
Stay current with industry updates and trends to maintain a competitive edge in your strategies.

You'll be reporting directly to their current Paid Media Manager, Lauren Croft, who, along with the rest of their diverse team, will be available to guide and support you. Your work will involve daily interactions with another Senior Media Buyer and regular collaborations with the Director of Marketing, the Copy Writer, the Project Manager, and the entire design team.

As a crucial addition to the team, Paleovalley is looking for someone who can quickly acclimate themselves to the processes, dive right into the role, and provide strategic insights on how to achieve ambitious goals.

Paleovalley is seeking an exceptional media buyer who specialises in Google, Youtube, and native platforms, exhibits strong initiative, excels in project management and creative strategy, and possesses outstanding communication skills.

With that in mind, here’s what Paleovalley is looking for:

💬 Native (or near-native) proficiency in both written and spoken English.
👀 High level of precision with a keen eye for detail.
📊 3+ years of work experience demonstrating success as a Google Ads media buyer, preferably in e-commerce and direct response marketing.
📈 1+ year(s) of experience with Meta Ads Manager.
📺 Deep familiarity with Youtube Ads, Display, and/or Discovery Ads. You need to be adept at launching, optimising, and scaling these 'disruptive' ad formats.
💡 Strong mathematical and analytical skills, with a knack for number-driven decision-making.
📑 Expertise in using spreadsheets to create reports, analyse data, and influence strategic and tactical decisions.
🎯 Proficiency at managing multiple accounts and ability to organising, prioritising, and structuring your workload.
💻 Your own computer, ready to dive into work.
📢 A direct, honest, and open communication style.
🔄 Appreciation for constructive feedback – both giving and receiving.
✈️ Willingness to travel occasionally for all-team, in-person meetings.

Please note that this must be your only job. Paleovalley requires your exclusive focus, both for its growth and for the health and security of its ad account.

What’s in it for you?

Compensation: 💰$7000* USD per month
Full-Time Role: 🕐 Paleovalley believes in work-life balance, and as a full-time member of the team, you'll have the stability and predictability of a full-time role.
Flexible Working Hours: ⏰ The work hours are Monday to Friday, with the flexibility to manage your time as long as you put in an 8-hour day. The team values productivity over clock-watching! However, for the sake of communication and clarity, you would ideally be willing to have an overlap with 11 am - 3 pm MST for seamless team communication. 
Team Sync: 🤝 To ensure seamless communication and collaboration, Paleovalley requires overlap between 7-10 am PST, so you'll always be in sync with the team.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.