SOCIAL MEDIA SPECIALIST (PPC)

Role report to Head of Marketing

Fully remote, full-time position. Blockchain industry.

We are looking for a driven Social Media Specialist ready to attract and interact with targeted blockchain communities and networks users. Thus, the minimum required experience for this position is more than one year working in the blockchain industry and three years in the tech sector, and an adequate SEM and PPC skillset.

The Social Media Specialist will strategically exploit all aspects of the social media marketing roadmap to develop and boost customer knowledge, brand trust, and general community engagement. This role works closely with the Social Media Manager and Head of Marketing to support client satisfaction and execute targeted marketing campaigns.

The ideal candidate will have a track record of strong Paid Search/PPC results in competitive markets and an ability to convey our brand identity in concise PPC messaging formats effectively and in campaign landing pages. A solid understanding of decentralized social media is a plus.

Responsibilities

• Develop modern and engaging multimedia content that promotes public awareness of the organization and supports the recruiting mission using appropriate virtual communication tools to reach the intended audience.
• Utilize multiple social media platforms as well as social media management tools
• Create, monitor, manage and optimize PPC campaigns for different clients
• Set up campaigns, track results and prepare different reports, and present them to clients
• Manage the creation of large keyword lists.
• Provide creative copy suggestions and graphical ad templates to ensure that created campaigns target specific audiences and drive traffic to product pages
• Proactively explore ways of improving the usage and functionality of our in-house reporting and project management system.
• Provide oversight, manage, and generate weekly and monthly client reporting for all primary metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• "Soft selling" the product by providing support to current and prospective customers.
• Monitor and administer web analytics dashboards, reports, and essential reporting tools and point out key areas of importance following client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Requirements
• No less than one year experience within the blockchain industry and/or three years of experience in the tech industry
• No less than two years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Experience with website analysis using a variety of analytics tools, including Google Analytics and internal reporting tools.
• Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc.).
• Proficiency in managing mid to large-scale PPC accounts in a variety of different business verticals.

Mindset

• Passion for Search and internet marketing.
• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and ability to effectively multi-task in a deadline-driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points, and to present them.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieve client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management, and time management skills.

What's in it for you:
A culture of self-management, decision making, and brutally honest feedback

• A truly agile, fast-paced environment without a ton of unnecessary paperwork and complex decision-making.
• Interesting and challenging projects that will develop your skillset further and help you stay up to date with the latest developments in the blockchain field, marketing, and business development.
• Hard-working yet friendly working environment where team spirit is integral
• Freedom to choose where you work.
• Flexible work schedule and vacation policy.
• 1x year in-person retreats (fully paid for by us, of course).
• Fun to be around team members