Email Marketing Specialist

Seeking an Email Marketing Specialist to assist the Email, SMS & Push operations team with a range of responsibilities, including managing lists, developing promotional strategies, analyzing metrics, and testing novel communication methods.

Within this role, you will:

• Handle End-to-End administration of Email/SMS/Push Campaign Management
• Design and implement direct email marketing campaigns
• Manage and build overall Email marketing and lead generation strategy
• Develop, build, and implement processes to optimize our lead generation, email nurtures, and re-engagement programs via Marketing Automation Platform
• Determine promotion marketing KPIs for different channels and test the campaign’s success
• Create smart customer databases for lead generation for the 3 channels
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed
• Proofread promotion content for clarity, grammar, and spelling
• Analyse campaign performance and suggest improvements
• Ensure emails follow industry policies and best practices
• Lead the Email, SMS & Push Marketing Team

Requirements

To excel in this role, you need to have:

• 3 years of proven work experience in email marketing
• Experience in strategic planning, complex coordination, and scalable execution of campaigns via email marketing automation is essential
• Experience in generating leads - B2C & B2B
• Knowledge of Google Analytics
• Experience with email marketing, lead nurturing, marketing automation, and/or web analytics
• Hands-on experience on a comparable enterprise Marketing Automation Platform and Email Drip Marketing
• Proficiency in marketing automation technology
• Ability to work under tight deadlines
• Excellent data handling skills with the ability to analyse campaign data and draw conclusions
• Strong project management, team management and motivation skills
• Experience working with Acoustic and Salesforce Marketing Cloud is a plus
• Experience in SMS & push marketing is a plus

The core values of our ideal candidate are:

→ Teamwork

→ Honesty

→ Commitment

→ Passion

→ Positive attitude

Benefits

• $2500 - $3000* per month
• Full-time & fully remote
• Life insurance
• Short-term and long-term disability insurance
• Paid parental leave
• Discounted gym membership
• Flexible spending arrangement
• SmartDollar (financial wellness)
• Employee assistance program
• Yearly salary reviews

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.